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The storage industry is 87% independent. Let’s keep it that way.
The REITs can’t compete with you at a ground level. You provide exceptional homegrown service. You’re involved in the local community. You treat your tenants like actual humans. But they have one advantage you don’t: Deep pockets for online marketing. In this white paper, we dive into how independent operators can leverage simple web marketing tactics to yield big results. Let’s give the REITs a run for their money.
You’ll learn:
- How the storage buying process has changed
- Data and analysis of online storage search behavior
- Web marketing strategies for small operators to significantly drive revenue
- Tactics to battle big competitors with even bigger marketing budgets
- The truth about third-party aggregators
White papers
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White paper: 5 Simple + Scrappy Ways to Amp Self-Storage Results
The word "scrappy" may not sound flattering at first, but it's a proven approach for growing businesses. This white paper inspires you to leverage your grit and determination in simple, direct experiments that optimize facility performance. Learn how in lessons straight from some of the nation’s most experienced self-storage operators.
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White paper: Using Referral Partnerships to Increase Exposure
In the battle for occupancy, it can seem like REITs with huge marketing budgets have all the advantages. But smaller operators have a secret weapon the big guys don’t have: Hometown advantage.
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White Paper: Modern Marketing Tactics to Keep the Storage Industry Independent
The storage industry is swirling with mixed messages about Internet marketing. This white paper tackles those industry myths head on and arms independent operators with ammunition to compete with larger REITs.
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White Paper: How to Build, Buy, and Expand with Confidence
In the past few years, occupancy rates and real estate prices have soared. As the economy continues to improve, the demand for storage units is only expected to grow.
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White Paper: The Four Pillars of Profitable Self-Storage Management
Storage is the fastest-growing segment of commercial real estate, but with fast growth comes growing pains. How can you maintain profitable operations in this increasingly complex industry?
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