SpareFoot Case Study

SpareFoot Case Study

Online Exposure Helps a Hidden Gem Secure Rentals

Here’s how SpareFoot helped a self-storage facility with low visibility boost its occupancy rate by more than 15%, sending the account 744 new customers.

San Diego facility Associated Self Storage - Kearny Mesa offers fair rates, exceptional customer service, drive-up units, 24/7 maintenance and more. But a location with poor visibility, competitors with much bigger budgets and a big hit in the economy’s downturn made it difficult for the facility to fill units. Partnering with SpareFoot gave them a different kind of visibility - through online self-storage marketing - to drive growth and increase revenue.

The Goal

Associated Self Storage - Kearny Mesa wanted to boost its occupancy by improving its visibility to qualified local prospects—without spending a fortune on advertising or hiring an in-house marketing team.

The Results


increase in new customer referrals


new customer move-ins at Kearny Mesa location


in revenue from SpareFoot


combined move-ins at 3 Pacific Coast Commercial storage locations

The Challenge

Despite offering great amenities, the facility was hindered by its physical location: It’s hidden behind several hotels, and Public Storage sits nearby in a much more visible position. The company has a limited marketing budget and no dedicated marketing staff. Prior to working with SpareFoot, the facility saw average occupancy rates of only 80.7%.

2 of 10 storage spaces were unfilled at Associated Self Storage - Kearny Mesa

The Solution

By joining SpareFoot, this local storage company substantially increased its online visibility on a limited self-storage marketing spend. Through 60+ national partners that reach customers who need storage, including Penske Truck Rental and, SpareFoot has given this facility free exposure to 101,809 customers.

The exposure is free because Associated Storage only pays SpareFoot when one of those customers actually moves in and starts paying rent.

Associated Storage is promoted on those big brand partners’ websites and in their call centers. This empowers an independent operator to cost-effectively generate even more quality leads. SpareFoot gets more web traffic than all other storage directories combined—they leverage their scale to pass that visibility onto facilities like Herring’s.

Herring and her team only had to set up one free listing, and it automatically appeared across those 60+ different relevant websites: “It was like flipping a switch, and all of a sudden we were getting rentals,” she said. SpareFoot integrates with Associated Storage’s existing software, automatically identifying available inventory and representing it online.

Now Associated Storage can highlight its offerings to a targeted audience of people who are actively searching for storage in the San Diego area.

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The Client

Katrina Herring is the manager of Associated Self Storage - Kearny Mesa, one of three facilities in the San Diego area owned by Pacific Coast Commercial. She has worked in the industry for nearly five years.

The Market

City: San Diego

Population: 1.356 million

Total facilities: 110

Number of REIT-owned facilities: 17

The Facility

Number of units: 635

Owned by: Family-owned

Years in business: Nearly 30 years

Account: Pacific Coast Commercial

Number of facilities on SpareFoot: 3

We needed a way to reach qualified leads on a limited budget and with minimal effort to increase occupancy. SpareFoot helped us compete with storage companies that have a lot more resources.
Katrina Herring Manager of Associated Self Storage - Kearny Mesa

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