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In the battle for occupancy, it can seem like REITs with huge marketing budgets have all the advantages. But smaller operators have a secret weapon the big guys don’t have: Hometown advantage.
This white paper equips you with 5 actionable steps to leverage your hometown advantage by building a network of local referral partnerships. Find out how to identify potential partners and structure, track and promote each referral program. With insights from industry professionals and real-world examples, you’ll learn how to capitalize on your local network and gain the competitive edge over the REITs.
Get the tools to transform your local partnerships into a viable self-storage marketing tool—simply submit the form, and we’ll deliver this invaluable resource to your inbox for free.
White papers
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White paper: 5 Simple + Scrappy Ways to Amp Self-Storage Results
The word "scrappy" may not sound flattering at first, but it's a proven approach for growing businesses. This white paper inspires you to leverage your grit and determination in simple, direct experiments that optimize facility performance. Learn how in lessons straight from some of the nation’s most experienced self-storage operators.
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White Paper: Modern Marketing Tactics to Keep the Storage Industry Independent
The storage industry is swirling with mixed messages about Internet marketing. This white paper tackles those industry myths head on and arms independent operators with ammunition to compete with larger REITs.
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White Paper: How to Build, Buy, and Expand with Confidence
In the past few years, occupancy rates and real estate prices have soared. As the economy continues to improve, the demand for storage units is only expected to grow.
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White Paper: The Four Pillars of Profitable Self-Storage Management
Storage is the fastest-growing segment of commercial real estate, but with fast growth comes growing pains. How can you maintain profitable operations in this increasingly complex industry?
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